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The 2025 summer lineup of content is expected to help audiences forget all about the sweltering heat, with titles like

<The Fantastic Four: First Steps> set to top Marvel Cinematic Universe(MCU)’s opening box office performance. In fact, we carried out a WEBTOON Splash Package & Video Campaign for this franchise.

This was a unique campaign centered on the user journey in the WEBTOON app. The key point was to “deliver a diverse branding experience through a unified message”.

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[Splash Package and DA ads run across the entire user journey on the WEBTOON app.]

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This Summer’s Heroes Heat Things Up in WEBTOON!

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The Fantastic Four: First Steps delivered a unified franchise identity to WEBTOON users through creative visuals in its signature cool blue color. The clever use of “④” in the special DA copy made the title easy and fun to grasp, boosting user engagement with the ad.

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Using two types of WEBTOON video ad products added a visually engaging touch for users. The main trailer was featured in both a 16:9 horizontal big banner (autoplay format) and a vertical non-skip ad, allowing the same content to deliver a completely different visual experience.

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Left: Non-skip AD delivers the franchise’s signature action scenes in an immersive vertical view

Right: WEBTOON big banner pairs a compelling image banner with a stable 16:9 video format to drive clicks and engagement

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<The Fantastic Four: First Steps> sparked strong anticipation among users even before its release by effectively showcasing its signature features. This drove high video click-through and view rates!

This campaign seamlessly integrated into the WEBTOON user journey, and became a standout example of how film concepts and visuals can be powerfully brought to life through WEBTOON’s immersive ad experience. 📽️

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"Same Content, Difference Experience:

It’s All About the ④ This Summer!"