The global gaming market is flooded with new releases. So how do we move beyond simply providing information on new game releases to driving real purchase intent?
The Steam Wishlist Boost Package, newly launched by WEBTOON in Q2 2026, combines high-impact Display Ads (DA) with a high-performing offerwall to seamlessly drive both awareness and action among US users.
From awareness to action, the ultimate solution to boost your game
The key feature of this package is that it combines display ads (DA) with offerwalls, enabling a seamless full-funnel design that spans from awareness to conversion.
STEP 1. Ignite Awareness
Secure strong initial reach through Splash Ads and Premium Home Ads
STEP 2. Imprint
Reinforce brand recall among targeted core gamers via Viewer-end Ads
STEP 3. Drive Action
Encourage users to wishlist the game through CPA-based (Steam wishlist) offerwall missions
1. Boosting participation with an offerwall and premium banner combination
Daily offerwall participants
5x
Increase in participants
Average offerwall entry rate
+53%
Improvement in entry rate
2. High preference for gaming
Play games at least once a month
+75%
Share of WEBTOON users
High retention
+90%
Lower churn driven by users' affinity for gaming
3. High-precision targeting
Purchase-Based Targeting
Users with proven purchasing power
Offer-wall Engagement History
Users with prior mission experience / first-time users
Genre Affinity Targeting
Users whose preferences align with the advertised game and genre (e.g., action, fantasy)
* Based on offerwall average data and brand campaign cases
[Steam Wishlist Boost Package] Key Summary
Target market
US
Key products
Splash Ad, Premium Home Ad, Viewer-end Ad + offerwall CPA (Wishlist)
Recommended strategy
14-day high-impact campaign (Week 1: initial awareness surge / Week 2: smart retention)
Expected outcome
Build purchase intent through wishlist additions
BROCHURE
A full-funnel solution that drives US users from awareness to action
Explore the detailed strategy now
If you're planning a launch in the North American market, leverage the Steam Wishlist Boost Package to drive strong signals that lead to purchases.
Thank you.