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In Korea, cookie gift cards are sold through major offline channels such as convenience stores and WEBTOON has been creating unique limited-edition gift cards by collaborating with diverse IPs, which have become coveted collectibles.

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On September 25th, a limited edition commemorating the 10th anniversary of the beloved Korean creator Jakka was released in Korea!

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The creator has been sharing the joys and sorrows of life with readers for a decade through cheerful and heartfelt daily webcomics, starting with College Diary, followed by Moving Out Diary and Newlywed Diary, and most recently Parenting Diary.

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To celebrate this journey, WEBTOON created the cards in eight special designs that revisit moments from the entire series, giving fans a nostalgic & exciting way to relive their favorite stories.

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Fans absolutely loved it, and weekly sales soared by a whopping 50% after the new edition was launched!

This further demonstrated our users' deep affection for IPs and the high collectible value of gift cards.

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WEBTOON gift cards are also now available for advertising in Korea.

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We can leverage various marketing tools — from creating exclusive collaboration merchandise featuring characters and brands, to producing custom Cookie gift cards utilizing brand assets.

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WEBTOON Gift Cards can drive fandom engagement and purchasing power through high collectible value and fan-driven campaigns in Korea.

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