WEBTOON's offerwall product, which has gained significant popularity among global brands as a performance-based advertising solution, is being revamped into a modular "Benefits Page" with a more diverse UI layout and a unified global product name.
This overhaul goes beyond a simple design update; it features a structure tailored to advertisers to deliver ads optimized for both brands and users.
Integration of service brands â "Coin Hunter"
The name of the offerwall product previously used in WEBTOON's English service, "Treasure Hunt", has been renamed "Coin Hunter", and the service name will now be unified as "Coin Hunter" across all countries. As a result, global users will now experience the offerwall under a single brand.
Product names that previously differed by language service are unified under a single global brand.
Broader exploration opportunities â now divided into two tabs
With this update, the offerwall is now split into two tabs: Adison and Playtime. Users can explore missions with different layouts in each tab, significantly increasing their participation opportunities.
This also opens up new possibilities for brands. Brands that have previously run ads through Playtime can now secure an additional channel to reach WEBTOON Premium users, a highly engaged demographic with a strong affinity for gaming content.
Existing entry points
Offerwall entry channels in service today
New entry points
Coin Shop · Free Coin Pop-up
New entry points added to the "Coin Shop" and "Free Coin Pop-up" â the areas where user demand for coins is highest â have expanded opportunities for user participation.
A modular UI built for customization
The most noteworthy change in this revamp is the adoption of a "modular structure" that enables flexible adjustment of titles and ad mix for each section.
Big Banners, placed on the top view, are defined as Special UI, which provides a larger and more powerful exposure than other UI types. Because Big Banners can highlight certain campaigns as "special ads," they are especially effective for large-scale campaigns that need a big boost, or brands that need powerful branding to achieve their KPIs.
Expected benefits
Wider reach
Adison + Playtime across two tabs enables simultaneous reach to user segments with different preferences. In particular, the Adison tab offers a more carefully curated premium exposure environment.
Customized campaign operation
With its modular UI structure, diverse exposure designs optimized for each campaign's objectives are possible, while Big Banner placements deliver special spotlight exposure to significantly boost ad visibility.
Boosting user engagement
Users are provided with an additional entry point at the moment they need ads, enabling greater engagement through a more natural flow.
Design reach and engagement together for your global campaign with the renewed Coin Hunter.
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