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iM Bank Melts the Hearts of WEBTOON Users

through Cookie(Coin) Promotions

“Cookie promotions” allow WEBTOON users early access to upcoming episodes, reducing wait time and deepening their engagement with the story.

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What do cookies mean for WEBTOON users?

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To acquire new users and boost brand awareness, iM Bank launched a promotion leveraging cookies, a strong incentive that encourages WEBTOON user engagement. As a result, the campaign successfully attracted new users, delivering strong results as shown below!

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[iM Bank Cookie Promotion Flow & Campaign Results]

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Source: Advertiser’s internal data and Sensor Tower

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To increase ad reach and frequency, iM Bank selected Direct Ad products displayed on high traffic areas of the WEBTOON app, including the main page and episode viewing page.

The promotion’s scheme was also refined to be more intuitive, which resulted in a 45% month-over-month increase in CTR!

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Additionally, iM Bank expanded its reach through the “WEBTOON Special DA,” which leverages the peak-traffic time slots on WEBTOON.

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By utilizing key marketing channels, including the WEBTOON platform, the campaign achieved a high engagement rate, leading to early cookie redemption. Following the campaign’s success, we are planning additional events. 😺

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Given the nature of the financial industry, users were required to complete identity verification to participate in the campaign, which posed as a significant participation barrier.

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Despite this barrier, the campaign successfully drew enthusiastic responses from WEBTOON users. 🍪

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"A cookie promotion that turns fans’ love for content

into love for the brand!"