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iM Bank, which has been featured in our previous newsletter for successfully attracting new users via WEBTOON’s campaign, has returned with yet another, even more attractive promotion!

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This time, iM Bank showcased a checking/savings card that leveraged the creator Jakka’s IP to resonate with users. This promotion and ad campaign was meticulously designed to align with user consumption patterns and preferences, and transcends a simple IP-based financial product.

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💡 Case At a Glance

This campaign offered an attractive package with tiered rewards as it paired WEBTOON IP-based creatives with cohort targeting to maximize advertising efficiency.

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Based on user preference data, targets were finely segmented, and banners using the creator Jakka’s IP was used to organically lift user interest.

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By pairing strong creatives with the most responsive user segment selected based on their favoring genres, the [standard targeted group] achieved a 98% higher click-through rate versus the average, and the age/cohort targeted group delivered a 112% uplift.

This was not simply the result of exposure, but rather the outcome of a more refined approach to promotion and targeting.

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The "For the Real WEBTOON Fans＂campaign brings the delightful everyday experience of webcomics to a financial product and successfully broadens the connection between the brand and users.

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We ask for your continued interest in this campaign, which combines our IP with data-based targeting, as it is slated to remain active until June! 🎁