TEAM NAVER and Madhouse Hold a Joint Seminar in Shanghai
As China’s largest game/digital entertainment fair, ChinaJoy is a global avenue which brings together game companies, publishers and ad partners around the world to showcase their new launches and explore business opportunities.
WEBTOON and NAVER teamed up as TEAM NAVER to host Road to Korea · 2026 NAVER Marketing Day alongside key partner agency Madhouse at ChinaJoy, the premier event shaping the present and future of China’s gaming industry.
Partnership with Madhouse, a Global Strategic Partner
The key partner agency Madhouse, which helped TEAM NAVER build its presence in the Chinese market, is a global strategic partner equipped with proven game marketing expertise on the NAVER platform.
The Road to Korea · 2026 NAVER Marketing Day seminar held great significance as TEAM NAVER and Madhouse acted as a unified team. To ensure the seminar’s insights reach a broader audience of advertisers, both parties joined forces starting with invitations. By generating immediate leads on the ground through localized approaches and pitching shared insights to industry partners, the seminar marked a meaningful first step—demonstrating the potential of a global partnership that goes beyond the traditional platform-agency relationship.
Six Insight Sessions That Shaped the Seminar
Competitive Edge of WEBTOON Reaffirmed in ChinaJoy 2026
At the Madhouse booth during ChinaJoy 2026—an event joined by numerous global platforms—WEBTOON presented its game launch lifecycle strategy under the theme “WHY WEBTOON, FOR YOUR GAME.” The session focused on leveraging WEBTOON’s highly gaming-centric audience. Additionally, during the “Winning Visibility with NAVER” session, NAVER demonstrated how to create all-day brand touchpoints with Korean users across the entire NAVER Universe, ranging from search and content to commerce and payments.
The seminar helped expand the strategic partner network for global ad campaigns of Chinese game companies, while reaffirming the industry needs for global platform WEBTOON and the high-LTV gateway to Korea, NAVER.
🟢 NAVER WEBTOON
“Game users tend to have the strongest affinity for webcomics of all content formats. Brands can secure highly loyal fandoms into dedicated customers within highly engaging stories.”
🔵 NAVER
“NAVER Universe spans across search and payments, enabling all-day touchpoints with Korean users. From awareness to conversion, complete your campaign in a single ecosystem.”
Building a Global Partner Network Together
We’ve met a number of adtech and game partners in ChinaJoy 2026. It was truly a valuable opportunity to increase touchpoints with ad networks and firmly establish WEBTOON as a media partner.
We are living in an era when a single content platform can cross borders and facilitate global expansion of advertisers. At its forefront, WEBTOON is broadening its touchpoints with China’s game market, while NAVER supports their entry into Korea alongside its global strategic partners.
From precise content targeting for gaming fandoms to conversion-focused “Offer-wall Ads,” WEBTOON is your global campaign partner—capable of crafting solutions from branding to performance across multiple regions.
Stay tuned for TEAM NAVER as we continue to expand our partnerships with cross-border brands and leading agencies.
What This Seminar Meant to Our Partner
CASSIE ZHANG（张婷婷） · MADHOUSE 韩国媒介运营负责人 (HEAD OF MEDIA OPERATIONS, KOREA)
“The joint seminar was a particularly meaningful opportunity to share each other’s strengths and market knowledge, and detail potential cooperation. In addition, the seminar helped articulate our future cooperation across content, platform and marketing, and shape a more closely-knit trilateral cooperative framework based on local customer needs.”
原文
“此次联合研讨会是双方进一步加深了解、共享各自优势与市场洞察的重要机会。同时，本次研讨会也进一步明确了双方在内容、平台及市场营销等多个方向上的合作空间。基于当地客户需求，三方之间建立起了更紧密的合作机制，这也是本次研讨会在伙伴关系建设方面的重要成果。”
WEBTOON
WEBTOON: Turn Game Fandoms Into Your Brand’s Customers
See how WEBTOON’s gaming-centric audience powers a full game launch lifecycle strategy. (Deck available in Chinese)
NAVER
NAVER Global Strategic Partner Program
Meet the global strategic partners equipped with proven game marketing expertise on the NAVER platform.
Planning a launch in Korea or across global markets? Let’s design it together with TEAM NAVER.
Thank you.