A well-made TV series extends fan engagement beyond the original episodes through derivative content, such as the highlights, behind-the-scenes footage, and alternative narratives showcasing different POVs.

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Easy Tomorrow (a hangover relief supplement brand) adapted a new approach to captivate users. Previously, the brand had produced a high-quality live action branded video series 〈Our Easy Tomorrow〉. This time, the brand engaged in our Branded Story campaign to extend their branded videos to a webcomic format, incorporating the concept and characters from the existing webcomic series 〈No Office Romance!〉, a title widely loved by users aged 20 to 29—closely aligned with the campaign's core target audience.

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First, take a look at WEBTOON's exclusive video ad that brings Brand Story to life on screen!

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💡 〈Easy Tomorrow> One Story, Multi-Format Campaign

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Easy Tomorrow's Branding Package Campaign 💫 —

Leverage an existing WEBTOON IP & teaser-style creatives that spark curiosity for maximum views

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Recreating live-action emotion in webcomic form

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The 〈No Office Romance!〉 Branded Story flawlessly recreated key scenes from Easy Tomorrow's branded videos in a webcomic format, preserving the tone and nuances of the original. The ad was strategically placed at a moment in the episode where the narrative context aligned with the campaign concept, enabling seamless product integration and driving deeper audience engagement.

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Mega-scale expansion through teaser-style creatives

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The entire Branded Video series 〈Our Easy Tomorrow〉 drew significant interest, posting massive views. In addition, this campaign incorporated teaser-style creatives with the main copy, "Where all stories begin," attracting a broader audience of twenty-somethings and boosting viewership of the original video.

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✅ Easy Tomorrow – Brand asset’s roles and objectives

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This branded video campaign leveraged high-quality assets while designing and producing supplementary content in a webcomic format, resulting in expanded reach of the target audience to WEBTOON fandoms. If you have a brand asset, let WEBTOON build on that narrative and help you achieve greater engagement. 😌

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Go beyond original content and let WEBTOON help you reach new viewers with well-made content!

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Key Takeaways

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