Square Enix · Jeux
A Legendary JRPG Remake, <DRAGON QUEST VII Reimagined> Now Meeting Fans on WEBTOON!
SUCCÈS · 2026.07.06
New game launches require immediate momentum. To maximize early traction, marketers carefully evaluate channels that can deliver strong launch-day impact while effectively communicating the game’s IP and core narrative.
With the release of the newly reimagined, multi-platform version of DRAGON QUEST VII Reimagined, featuring updated graphics while preserving the legacy of the beloved franchise, Square Enix executed its launch campaign through WEBTOON — a platform with a highly engaged user base and strong affinity toward gaming content.
For this campaign, Square Enix designed a strategy
through WEBTOON to effectively achieve its launch objectives.
Left : <DRAGON QUEST VII Reimagined>, released across multiple platforms
Right : ‘WEBTOON’ — A Platform with a High-Intent Gaming Audience
💡 Case At a Glance
Objective: To build early-stage momentum for the launch
Strategy: To design a campaign that could generate high attention within a short period of time while effectively delivering the brand’s narrative.
Differentiation: Driving high-intent user acquisition through collaboration with a fantasy-adventure WEBTOON.
The key highlight of this campaign was the collaboration with the Canvas series <Table Top>. <Table Top> is a fantasy series inspired by tabletop RPG (TRPG) elements, making it a highly compatible title for translating the arrative DNA of a JRPG franchise. Through a Branded Epilogue Story format, the campaign integrated the brand’s IP naturally into the WEBTOON storyline.
Developed under a “flashback” concept — revisiting memories from the past — the creative seamlessly blended WEBTOON characters into the world of DRAGON QUEST VII Reimagined
<Table Top> Branded Epilogue
Leveraging creative assets from DRAGON QUEST VII Reimagined X Table Top, which had already generated strong positive fan engagement, the campaign executed a full-impact strategy across key placements.
The Splash Ad — a full-screen format displayed at app launch — delivered a powerful first impression while maximizing reach across WEBTOON’s visitor base.
In this campaign, the WEBTOON high-impact Branded Banner delivered a 2.4x higher Landing Page Rate compared to endemic gaming takeovers, and across the overall media mix, WEBTOON achieved a 20% higher CTR than the average of all other endemic gaming partners on the plan.
✨ From launch visibility and brand impact to measurable performance —Experience a powerful boosting campaign through WEBTOON.
Discover the impact of aligning your game IP
with WEBTOON’s diverse genres and titles.