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The biggest hype in today’s content market is “unfettered IP adaptations.” In particular, webcomics and games are crossing each other’s boundaries to explore new opportunities, building on their expansive universes.

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[From webcomics to games]

Game adaptation of The Stellar Swordmaster

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The Stellar Swordmaster, a NAVER WEBTOON series with 250M cumulative global views

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The Stellar Swordmaster, one of the most successful WEBTOON series with 250M global cumulative views, is soon to be recreated into a mobile game.

The title will be co-developed by Studio LICO—the subsidiary of NAVER WEBTOON—and game publisher CodeDragon. Upon launch, the IP is expected to gain a stronger user base, backed by its globally proven fandom.

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[From games to webcomics]

Webcomic adaptation of Sea of Thieves, a popular action game

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Sea of Thieves, a popular action adventure game from Microsoft’s Xbox

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Conversely, games can be turned into a webcomic series too.

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Sea of Thieves, a popular action-adventure game developed by Microsoft’s Xbox, will be adapted into a webcomic series titled Sea of Thieves: The Last Bite.

The collaboration goes beyond a simple genre crossover; readers of this original webcomic series can get Xbox Game Pass, and Game Pass users can enjoy WEBTOON Premium benefits.

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This content partnership helps connect the ecosystem between Xbox and WEBTOON, serving as an efficient marketing strategy to expand both the existing universe and the user base.

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