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WEBTOON Advertising Partner Insight

Our partners shined brightly this year.

Go behind-the-scenes with the campaign managers!

cacaFly is Taiwan’s leading digital marketing agency specializing in data-driven performance markeAting and creative solutions and is currently partnering with WEBTOON to innovate the realm of games, entertainment as well as finance. Let’s hear directly from the cacaFly team about the merits of WEBTOON ads, shall we? 🎤

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Q. 2025 was yet another year where WEBTOON remained an active partner to cacaFly. What was it about WEBTOON ads that captivated cacaFly during the early days of the partnership?

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It started with a single question.

We received an inquiry about webcomics from an advertiser in the beauty industry who had been an avid WEBTOON reader. That opened our eyes to the WEBTOON platform as a promising medium with substantial growth potential in the Taiwanese market, with a distinct target audience and particularly strong appeal for young consumers.

At that moment, we believed we could be an ‘early mover.’ Since then, we’ve been making great use of the global case studies featured in the newsletters to persuade clients and gain a better grasp of the industry.

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Q. We’re glad you’re enjoying our newsletters! Given that you partner with other digital media aside from WEBTOON, what would you say differentiates us from them?

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WEBTOON is unique in that it offers a powerful two-fold approach to advertising centered on creator collaboration and traditional ads. Thanks to this combination, brands can create custom content built on stories that go beyond the scope of a simple display ad.

Additionally, when the creator tells the brand’s message through their own eyes, the content feels much more natural and less commercial. And if the creator already has a robust fan base and viewership, the brand stands to gain organically in terms of brand affinity and trust.

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Source: Blogpost by cacaFly

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Another key strength of WEBTOON is in its position as a platform with immense room for the ad agency to contribute strategically.

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With many platforms increasingly automating with AI, agencies have little room to get involved in the campaign. By contrast, WEBTOON places the creative discussions and coordination between humans at the center of all collaborative efforts. This is an area that is not easily replaceable by AI, which makes WEBTOON even more valuable as a medium offering this rare process in the current marketing landscape.

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Q. What was your criteria for deciding on the title for our With-creator campaign?

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Generally, we recommend creators for titles that are in the top ranks for their respective genres, or those that have gone into recent brand collaborations or video adaptation. These creators have high awareness and can create buzz, so they tend to generate greater synergies with an ad campaign.

However, we also have instances where the advertiser, i.e.. the marketing leads, are hardcore fans of a particular webcomic. If that’s the case, we would designate the title they want first. In the past, there have been direct requests for collabs with Lookism and Omniscient Reader!

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Q. Do you utilize a common selling point for WEBTOON ad proposals?

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We have three selling points we use uniformly across all WEBTOON proposals irrespective of the industry.

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This strategy effectively captures the needs of clients to drive greater engagement and response through the creation of ads that don’t feel like ads, as they organically embed the brand message into a webcomic episode.

Additionally, creator collaborations enable us to leverage the produced asset again on other platforms, which provides benefits akin to collaborating with KOLs(Key Opinion Leader). This was particularly well-received among younger users who avoid messages that feel like ads.

That’s why we always include WEBTOON as an important medium to consider at every opportunity to introduce new media.

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Q. What are some industries where you anticipate active collaborations for 2026?

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We are anticipating advertisers in the following four industries:

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📍 Gaming 🍔 F&B 🎞️Entertainment (Esp. films) ✨Beauty & Fashion

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First, I would say gaming and F&B are two categories that align quite nicely with WEBTOON, so, we plan to continue targeting these industries next year.

Next would be film promotions, which is an area where we discovered tremendous potential this year. In Taiwan, people flock to the theatres when it’s blockbuster season. Some will even see the same film multiple times, and many of these moviegoers fall within that younger age range of WEBTOON users, so for next year, we are aiming to leverage this space as we expand into entertainment.

Lastly, in the highly competitive beauty and fashion sector, ads that incorporate creative storytelling to set the brand apart are increasingly important. This is where we believe WEBTOON’s strengths as a provider of unique stories can really stand out! 😊

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Q. We look forward to what cacaFly will showcase for 2026! Could you provide a short sentence reflecting the cacaFly partnership with WEBTOON? 🎤

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Stories that users connect with and trust.

Join cacaFly and WEBTOON to create a branded ‘story’ that resonates with the younger generation and gains their trust!