WEBTOON’s offerwall product, which has gained significant popularity among global brands as a performance-based advertising solution, is being completely revamped into a modular “Benefits Page” with a more diverse UI layout and a unified global product name to capture users’ attention.

This overhaul goes beyond a simple design update — it features a structure tailored to advertisers to deliver ads optimized for both brands and users.

The name of the offerwall product previously used in WEBTOON’s English service, “Treasure Hunt,” has been renamed “Coin Hunter,” and the service name is now unified as “Coin Hunter” across all countries. As a result, global users now experience the offerwall under a single brand.

* The Korean market product name remains “Cookie Oven.”

With this update, the offerwall is now split into two tabs: Adison and Playtime. Users can explore missions with different layouts in each tab, significantly increasing their participation opportunities.

This also opens up new possibilities for brands. Brands that have previously run ads through Playtime can now secure an additional channel to reach WEBTOON Premium users, a highly engaged demographic with a strong affinity for gaming content.

Existing entry points

+ New entry points added

New entry points added to the “Coin Shop” and “Free Coin Pop-up” — the areas where user demand for coins is highest — have expanded opportunities for user participation.

The most noteworthy change in this revamp is the adoption of a “modular structure” that enables flexible adjustment of titles and ad mix for each section.

Big Banners, placed in the top view, are defined as Special UI, providing a larger and more powerful exposure than other UI types. Because Big Banners can highlight certain campaigns as “special ads,” they are especially effective for large-scale campaigns that need a big boost or brands that need powerful branding to achieve their KPIs.

Big Banner typeAds in engagementList typeCarousel type

Mix and match 4 different UI types to serve the campaign goals and needs

Thank you.