The TVING Original series Yumi's Cells Season 3 wrapped up on May 4, concluding with critical acclaim for the third consecutive season. As a result of a surge in both new readers drawn in by the drama and existing fans returning to the webcomic, views of the original webcomic skyrocketed approximately 13-fold during the two weeks following the release of Season 3 (April 13–26) compared to the two weeks prior to the broadcast, and it ranked first in TVING's weekly paid subscriber contributions for four consecutive weeks.

TVING

TVING Weekly Paid Subscriber Ranking

RAKUTEN VIKI

Rakuten Viki "Yumi's Cells"

By seamlessly blending live-action and animated scenes throughout the drama, this series naturally brought the original IP's core appeal to life, demonstrating a virtuous cycle in which a proven IP not only drives the drama's success but also sparks renewed interest in the original webcomic and leads to the expansion of ancillary content.

The TVING series The Legend of Kitchen Soldier, based on the popular webcomic, also ranked first in terms of paid subscription contributions during its first week of release. Notably, it achieved the highest subscription contributions among TVING drama content released over the past three years during its first week, proving its popularity.

These two titles share a common theme: webcomics have evolved beyond mere source material, establishing themselves as content assets with proven narratives and a solid fan base. The ability to adapt a story while faithfully preserving the original universe and reinterpreting it for the chosen medium, along with the scalability of IPs that can attract both existing fans and new audiences, is emerging as a key strategy in today's OTT landscape.

The pathways through which webcomic narratives reach global audiences beyond the screen will continue to expand.

Thank you.