​

By organically embedding brand storytelling into a familiar universe, brands can deepen emotional connection with fans without disrupting their experience.

In Indonesia, Branded WEBTOON Skin Genius Duo did just that.

It is based on the synopsis of WEE!!!, known for its female readership, and allowed users to engage with the product and

connect with the brand message organically.

​

To kick off the campaign, Skin Genius also used ‘Splash Ad Package – APP Launch Takeover’ at the 'Launch App-Access Main Page’ stage, boosting traffic at just the right moment.

​

​

Expanding the Story to Connect with WEBTOON Users

​

Skin Genius Duo received an enthusiastic response from fans, especially those with strong loyalty to the original creator and title. By blending beloved content with a real-world brand narrative, the campaign offered a unique and immersive experience. Promotion through WEBTOON’s official social channels also played a key role in driving views and boosting engagement with Branded WEBTOON.

As user engagement steadily grew, Skin Genius Duo surpassed 33.3K total subscriptions, while also claiming the #1 spot in the slice-of-life genre and ranking #3 on the trending titles chart—a remarkable milestone!

​

​

​

Interest in the content translated directly into increased exposure and clicks of banners below each Branded WEBTOON episodes. Skin Genius Duo saw banner impressions soar by an impressive 187% in its second week compared to the launch week, with an average CTR of over 2%. That same week, visits & purchases on the online store, which is the banner’s landing page, also saw a significant boost.

​

​

The Skin Genius Branded WEBTOON campaign is a prime example of how content that fosters positive brand perception can do more than build awareness—it can also drive real conversion and user acquisition.

​

"Storytelling Through WEBTOON:

How Emotional Resonance Drives User Engagement"