EASY TOMORROW · 快速消費品（FMCG）
Easy Tomorrow Amplifies Brand Storytelling with a One Story, Multi-Format Campaign
成功案例 · 2026.06.11
A well-made TV series extends fan engagement beyond the original episodes through derivative content, such as the highlights, behind-the-scenes footage, and alternative narratives showcasing different POVs.
Easy Tomorrow (a hangover relief supplement brand) adapted a new approach to captivate users. Previously, the brand had produced a high-quality live action branded video series 〈Our Easy Tomorrow〉. This time, the brand engaged in our Branded Story campaign to extend their branded videos to a webcomic format, incorporating the concept and characters from the existing webcomic series 〈No Office Romance!〉, a title widely loved by users aged 20 to 29—closely aligned with the campaign's core target audience.
First, take a look at WEBTOON's exclusive video ad that brings Brand Story to life on screen!
💡 〈Easy Tomorrow> One Story, Multi-Format Campaign
Objective: drive views for original video & resonate with target audience (age: 20s)
Strategy: Reimagine the narrative of the live-action branded video into webcomics format and produce videos via Branding Package
Differentiation: Reinforce branding by reproducing a single narrative into diverse formats
Easy Tomorrow's Branding Package Campaign 💫 —
Leverage an existing WEBTOON IP & teaser-style creatives that spark curiosity for maximum views
Recreating live-action emotion in webcomic form
The 〈No Office Romance!〉 Branded Story flawlessly recreated key scenes from Easy Tomorrow's branded videos in a webcomic format, preserving the tone and nuances of the original. The ad was strategically placed at a moment in the episode where the narrative context aligned with the campaign concept, enabling seamless product integration and driving deeper audience engagement.
Mega-scale expansion through teaser-style creatives
The entire Branded Video series 〈Our Easy Tomorrow〉 drew significant interest, posting massive views. In addition, this campaign incorporated teaser-style creatives with the main copy, "Where all stories begin," attracting a broader audience of twenty-somethings and boosting viewership of the original video.
✅ Easy Tomorrow – Brand asset’s roles and objectives
|
Touchpoint |
Role |
Objective |
|
🎬 Original video |
Main storyline |
Attract a large volume of views |
|
📖 Branded Story |
Universe expansion |
Deeper immersion, female fandoms |
|
🖼️ Teaser-type banner |
User acquisition |
Expand reach, boost views |
This branded video campaign leveraged high-quality assets while designing and producing supplementary content in a webcomic format, resulting in expanded reach of the target audience to WEBTOON fandoms. If you have a brand asset, let WEBTOON build on that narrative and help you achieve greater engagement. 😌
Go beyond original content and let WEBTOON help you reach new viewers with well-made content!
Key Takeaways
1. The Power of Proven IPs — Leveraging webcomic IPs with existing fandoms transforms ad messages from "advertising" into "content experiences."
2. Context Drives Immersion — When original episode storylines align naturally with ad concepts, product integration works without friction.
3. Assets with Clear Roles — When main videos, branded stories, and banners each play distinct roles, campaigns achieve synergy that goes beyond mere addition.