In May 2026, WEBTOON Advertising held its first official webinar for partners in the APAC region. Under the title Where Stories Convert: Unlocking the Value of WEBTOON's Audience, the webinar showcased how WEBTOON transforms stories into powerful brand experiences and the value this creates for advertisers.
The webinar was posted on WEBTOON's official LinkedIn page and shared through sales representatives' personal channels, not only reaching existing partners but also introducing WEBTOON Advertising to potential new partners.
Enthusiastic participants from 10+ countries
Marketers showed strong interest in WEBTOON. Advertisers and agencies across APAC — marketers from more than 10 countries — gathered together, with local digital agencies in particular demonstrating active participation. Major advertisers and global agencies also joined, further enhancing the significance of the event.
#1 Indonesia
Local digital agencies and major advertisers participated
+9 Other APAC countries
10+ countries including Thailand, Taiwan, China and Japan
TOP INDUSTRIES
1. Entertainment / Media · 2. Gaming · 3. FMCG — strong market interest in content marketing was evident throughout the event.
Four topics of the webinar
The webinar covered four key topics that marketers are most interested in when exploring WEBTOON.
👥 Audiences
Fandom and Gen Z audiences — more than 70% of users are Gen Z, delivering high engagement built on fandom.
💡 Ad Solutions
Branding and performance together — the With-Creator package and Coin Hunter (offerwall) serve both goals.
🏆 Case Studies
Real campaign examples from global advertisers and practical operating tips drew especially strong interest.
🎉 Promotions
Webinar-only benefits — a media budget bonus was offered to new advertisers.
The session was met with extremely positive feedback from attendees as it pointed out the distinct characteristics of WEBTOON audiences and presented case studies outlining practical tips for sales.
A stronger global partnership
The webinar laid the foundation for future collaboration with global partners and further solidified WEBTOON Advertising's position in the APAC market. Stay tuned for more upcoming webinars.
Thank you.