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With 2.1B cumulative views and 3.9M global users who have added it to their favorites, NAVER WEBTOON's mega IP Return of the Blossoming Blade, backed by truly outstanding records, has finally returned with Season 3.

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To celebrate its long-awaited comeback, a series of online and offline events has been prepared, allowing fans to experience the world of Return of the Blossoming Blade in their everyday lives.

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An immersive universe experience

that is a must for true fans!

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Leading up to the comeback, an Easter egg event was introduced in the app, letting fans unlock special visual effects by entering key phrases in the search bar, building anticipation ahead of the return.

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Search "Maehwa Cham" on NAVER WEBTOON app

and watch plum bloss om petals 🌸 scatter across the screen

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"The Return of the Blossoming Blade can be found here?"

— a campaign that brings stories into everyday life

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Return of the Blossoming Blade made its presence felt offline as well.

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Searching "Cheongmyeong Station" on NAVER Map revealed a special portal that transported users to an outdoor ad space in Seongsu, delivering a fun and unexpected surprise for fans. Outdoor advertising was also carried out in Taipei, Taiwan, expanding real-world touchpoints with the global fandom.

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Naver Maps 'Cheongmyeong Station' promotion & the Traditional Chinese edition

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Additionally, six newly redesigned, full-color 2nd edition gift cards are set to launch at GS25 and Emart24 convenience stores nationwide in May, further fueling fans' desire to collect.

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