Drive real brand impact. Right here on WEBTOON ADVERTISING.
WEBTOON ADVERTISING at a glance: From brand awareness to performance
Explore NAVER WEBTOON’s full suite of ad solutions from brand awareness to performance campaigns, compare your options and find the perfect fit for your goals.
Display
Launch
Awareness
Enter
Acquisition
Explore
Conversion
Read
Loyalty
Engage
WEBTOON Only
WEBTOON Only
WEBTOON Branding Package
Branded WEBTOON (BWT)
Display Ads
Display Ads
NAVER WEBTOON app
SERIES app
NAVER WEBTOON · SERIES mobile web
NAVER WEBTOON PC web
Performance Ads
Performance Ads
Cookie Oven (Offer-wall)
Others
Others
Cookie Gift Card
Cookie B2B
Targeted Reach Strategy
Take a closer look at the full journey behind structured targeting that adjusts to your goals.
Region
Use Environment
Demographic
Audience Groups (based on behavior & preferences)
Story
1
Story
We offer rich brand experiences weaved into unique brand stories. Optimize brand attention by selecting the right title for your campaign goals.
2
Audience Groups (based on behavior & preferences)
Get one step closer to users through their favorite stories. You can build audience groups based on WEBTOON's content consumption and purchase data, and connect with high-potential users.
i.e. Action movie release campaign → target the Action / Martial Arts genre fan group
3
Demographic
Craft a tailored campaign that relies on basic user information. Leverage consented demographic data such as age and gender to shape your ad messaging and build more effective campaigns.
4
Use Environment
Select the optimal settings necessary to present your brand effectively. Choose an operating system and ideal time frame that suits mobile devices to run a more efficient campaign.
5
Region
Deliver your brand message anywhere. Adopt a differentiated approach by region, prioritizing areas that demonstrate high brand relevance.