iM Bank · Finance
iM Bank’s “For the Real WEBTOON Fans” Campaign Directly Targets Serious WEBTOON Users
Success Stories · 2026.07.06
iM Bank, which has been featured in our previous newsletter for successfully attracting new users via WEBTOON’s campaign, has returned with yet another, even more attractive promotion!
This time, iM Bank showcased a checking/savings card that leveraged the creator Jakka’s IP to resonate with users. This promotion and ad campaign was meticulously designed to align with user consumption patterns and preferences, and transcends a simple IP-based financial product.
💡 Case At a Glance
Objective: Expand user acquisition by appealing to WEBTOON users
Strategy: Target WEBTOON user cohort by leveraging creative assets and WEBTOON IP created by Jakka
Differentiation: Integrate user-friendly rewards to checking/savings card benefits
This campaign offered an attractive package with tiered rewards as it paired WEBTOON IP-based creatives with cohort targeting to maximize advertising efficiency.
Based on user preference data, targets were finely segmented, and banners using the creator Jakka’s IP was used to organically lift user interest.
By pairing strong creatives with the most responsive user segment selected based on their favoring genres, the [standard targeted group] achieved a 98% higher click-through rate versus the average, and the age/cohort targeted group delivered a 112% uplift.
This was not simply the result of exposure, but rather the outcome of a more refined approach to promotion and targeting.
The "For the Real WEBTOON Fans＂campaign brings the delightful everyday experience of webcomics to a financial product and successfully broadens the connection between the brand and users.
We ask for your continued interest in this campaign, which combines our IP with data-based targeting, as it is slated to remain active until June! 🎁
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✅ The “For the Real WEBTOON Fans” campaign is coming for only the most dedicated WEBTOON users. |